What I Do
Ecommerce
- Merchandising - Executing online merchandising strategies to enhance product discoverability, drive sales, and improve customer journey.
- Inventory Management - Monitoring product availability, discontinuations, and stock levels. Partnering with operations to prevent inventory issues that may decrease the overall customer experience and inventory sell through.
- Category Management - Maintaining and optimize category pages, ensuring products are appropriately categorized, and filters are working efficiently to aid customer navigation.
- Data Analysis - Utilizing data analytics tools to gather insights into customer behavior and website performance. Making data-driven decisions to improve merchandising strategies.
Digital Marketing
- Search Optimization - Implementing and maintaining search engine optimization (SEO) best practices to improve product visibility and search rankings.
- Competitor Analysis - Staying updated on industry trends and competitor activities, adapting strategies accordingly to maintain a competitive edge.
- Reporting - Generating and analyzing reports on key performance indicators (KPIs) and return on investment (ROIs) related to site merchandising efforts and provide actionable insights.
Web Content
- Product Presentation - Curating and organizing product collections, ensuring that they’re visually appealing, tell a story and align with seasonal trends, promotions, and marketing initiatives.
- User Experience - Partnering with UX team and digital designers to improve and optimize user experience, navigation, load times, and mobile responsiveness. Collaborating with marketing, design, and development teams to ensure consistent branding and messaging across company websites.
- Cross-Selling & Upselling - Implementing cross-selling and upselling strategies to increase the average order value and drive additional revenue.
- A/B Testing - Partnering with the development team to enhance and expand A/B testing capabilities to improve site functionality, user interface, and overall performance.
Management
- Business Management - Planning, organizing, directing, and managing day to day online ecommerce activities and business to achieve company goals, initiatives, and sales objectives.
- P & L - Overseeing departmental revenue, expenses, and net income for daily, weekly, monthly, quarterly, and annual reviews.
- Contracts & Negotiations - Vetting ecommerce platform vendors, SaaS companies, and development teams, negotiating rates, and analyzing contracts to adhere to strict quarterly budgets.
- People Management - Recruiting, training, engaging, and retaining internal and external team members to optimize talent and maximize productivity.
